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By Jeff Bercovici


Featured
Pete Cashmore
26
CEO
Mashable
Natural Born Entrepreneur
Gallery: 30 Under 30: Media
Cashmore isn't just writing about the digital media business; he's winning it. In less than seven years Cashmore has taken Mashable from a one-man operation launched out of his home in Aberdeen, Scotland, to one of the biggest news sites on the web. According to Technorati, it's the second most linked to blog after only the Huffington Post. With 20 million monthly unique visitors, it’s almost as large as Huffpo was when AOL bought it for $315 million last year, and Cashmore, a CNN contributor with chiseled movie star looks, is almost as ubiquitous in the media world. There is one key difference, though: Unlike Arianna Huffington, Cashmore never took on outside investors, even as Mashable’s workforce swelled from one to 40. So when the company has its inevitable Huffpo-like liquidity event -- a scenario it’s said to be considering already -- Cashmore’s personal payday figures to be substantially larger.

Maneet Ahuja
27Producer, "Squawk Box"CNBCHedge fund expert & WSJ veteran; been on Wall Street since she was 17; "deeper Rolodex than mine" sez @andrewrsorkin.

Sarah Austin
25HostPop17Video blogger and 'lifecaster' covering internet culture; sponsored by Virgin Mobile and Bing.

Irin Carmon
28Staff WriterSalonNamed by NY mag one of the faces of the new feminism. Confident and passionate polemicist. Harvard girl, natch.

Amanda Clelland
27Associate Creative DirectorDroga5Garnering awards galore with work at Droga5, cutting-edge downtown ad agency. Check out her work for Puma.

Ryan Duffy
29On-air CorrespondentViceWears multiple hats at fast-growing Vice: video host who also does digital biz dev. overed Arab Spring from Cairo.

Daniel Fletcher
24Social Media DirectorBloomberg News and BusinessweekSocial media whiz kid who helps big news organizations wrap their heads around the future. Previously of Time mag.

Tavi Gevinson
15Editor in ChiefRookie MagBlogger at 11, fashion maven at 13, media mogul in the making at 15 with Rookie.

Mike Jacobson
25Strategist72andSunnyAccount-winning strategic planner at hot LA agency who moonlights as a magician.

Jon Kelly
29Story EditorNew York Times MagazinePoached from Businessweek to edit at prestigious NYT mag. Started as assistant to Vanity Fair's Graydon Carter.

Scott Kidder
27Director of Editorial OperationsGawker MediaJack-of-all-trades tech/biz guy who helps make Gawker Media the web publisher to imitate. @nicknotned's right hand man.

Ezra Klein
27ColumnistWashington PostLiberal policy blogger and columnist for Washington Post, Bloomberg and Newsweek, frequent MSNBC talker.

Kristina Krkljus
27Art DirectorTBWA/Chiat/Day LAWith partner Armando Samuels, creative mind behind Pepsi, Gatorade campaigns at TBWA/Chiat/Day LA.

Lauren Leto
25CEOBnterStarted viral micro-blog Texts from Last Night. Now launching Bnter, tool for immortalizing digital conversations.

Alex Leo
29Director of News ProductReuters DigitalFormer Huffpo editor now helping Reuters figure out future of digital news. Moonlights as a comedy writer.

Caroline McCarthy
27Trends & Insights WriterGoogleCo-edits Think Quarterly, Google's in-house magazine. Covered social media scene in its infancy for CNET.

Alyona Minkovski
25Host, "The Alyona Show"Russia TodayHost of eponymous political talk show on English-language, state-owned Russian TV network. Born in Moscow, raised in Cali.

Kathryn Minshew
26CEOThe Daily MuseHas founded 2 sites for young professional women; helped bring HPV vaccine to Rwanda. Forbes contrib.

James O'Keefe
28FounderProject VeritasUndercover auteur whose sting video forced resignation of NPR CEO; on a mission to expose liberal bias in the media.

Alex Pareene
25Senior WriterSalonFerociously smart and biting politics blogger with a liberal POV. Skipped college in favor of Snark 101 at Gawker U.

Mary Pilon
25Sports ReporterNew York TimesCrackerjack writer of front-page money stories for WSJ, now reinventing herself on the sports beat.

Freddie Powell, Hollie Walker
26, 26CreativesWieden & Kennedy LondonDynamic ad creative team at Wieden & Kennedy London. Made Nike's instantly iconic 'Write the Future' World Cup spot.

Sam Reich
27President of Original ContentCollege HumorCreates viral web shows for IAC-owned comedy mill. Son of fmr Labor secretary Robert. High school dropout.

Laurie Segall
26Social Media Tech ReporterCNNMoneyReports on the tech and social media scene both online and on air. Startup hound.

Zach Seward
26Outreach EditorWall Street JournalHeads up social media and partnerships for WSJ and writes on tech; teaches digital journalism at NYU. Harvard guy, obvs.

Sam Stein
29White House CorrespondentHuffington PostHuffpo's top reporter on Capitol Hill; prolific blogger; veteran of Newsweek and the Center for Public Integrity.

Brian Stelter
26ReporterNew York TimesCovers TV and media for NY Times; founded TV Newser blog while in college; tweets 24/7; thinks sleep is for chumps.

Alexia Tsotsis
29WriterTechCrunchCovers startups for the blog that knows them best. One of key Crunchers who stuck around after @arrington ouster.

Conor White-Sullivan
23Director of Editorial TechnologyHuffington Post Media GroupFounded Localocracy as student at UMass-Amherst; sold it to AOL in Oct. '11; now heads editorial tech for @Huffpost.

Edith Zimmerman
28EditorThe HairpinCreated smart and hilarious women's blog The Hairpin in 2010. Now much sought after writer, often found in NYT mag.





mashable 6 Amazing Tech-Inspired Holiday Decorations [PICS] - on.mash.to/sZ2PKd
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mashable Should the U.S. Shut Down a Somali Militant Group's Twitter Account? - on.mash.to/t5cFL9
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mashable 2011: Tech’s Biggest Winners and Losers - on.mash.to/tZzHlL
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mashable Using Foursquare to Map the History of Rap, Starting With Tupac [VIDEO] - on.mash.to/v2ly0k
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mashable MasterCard Offers Discount for Small Businesses on Microsoft's Office 365 - on.mash.to/w4QG5Q
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mashable Startups and VCs Parody Rebecca Black's 'Friday' [VIDEO] - on.mash.to/uCle4X
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Join the conversation
Expert Panel


Nick Denton
Gawker Media
Internet mogul owns Gawker, Gizmodo, Lifehacker, Jezebel and other leading news and gossip blogs.

Brandon Holley
Lucky magazine
Lucky editor-in-chief also founded Yahoo! Shine and built it into the largest women’s website.

Jonathan Wald
Executive Producer, Piers Morgan Tonight
New CNN show replaced Larry King Live. Oversaw editorial operations for CNBC; executive produced NBC’s “Today."
Video


Natural Born Entrepreneur
Pete Cashmore’s Mashable is a smash, but it wasn’t his first business.
Gallery


30 Under 30: Media
Today’s disruptors and tomorrow’s brightest stars from journalism and advertising.
30 Under 30


Greats Who Died Too Young
Billy Joel was right. Some of the most promising people throughout history checked out long before their time—a depressing number of them musicians.





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